With a strong understanding of the complexities associated with farming systems we foster partnerships with key stakeholders in order to deliver targeted solutions.
We consist of a team of people who have a passion for integrating spatial technologies with the management processes of cropping systems. We value the concept of measuring to manage as being critical for continual farm improvement and provide the products and services to enable farmers to strategically respond to the challenges of crop production relative to space and time.
We believe precision agriculture techniques need to be implemented in association with the understanding of interactions at the farming system, whole farm, and sub-paddock levels. We therefore view our services as being complimentary to existing farmer consultants/agronomists, providing opportunities for all to be involved in the process.
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Director – Tim Neale
Tim obtained his degree in Rural Technology at the University of Queensland, Australia in 1995. During the seven years working with the Queensland Primary Industries Department, Tim researched the impact of tractor and harvester wheels on grain yield. This drove Tim to start his own business consulting to farmers and completing projects on developing ways to a more productive farming future based on Precision Agriculture. Tim works all over the world delivering Precision Ag products and services. His work has helped change over seven million acres to more profitable and sustainable farming systems, and kick started the revolution in auto-steer tractor guidance technology.
Director – Andrew Whitlock
Andrew works closely with farmers and agronomists to implement site specific crop management, particularly throughout Victoria, Tasmania and Southern NSW. Over the past eight years this work has included strategic soil sampling, designing variable rate applications, crop sensor mapping, yield map analysis/interpretation, running on-farm trials, farm drainage designs, soil pH mapping, delivering PA workshops and participating in a range of industry projects.

Peta has developed key processing techniques such as yield and imagery "stacking" over multiple years, as well as new image processing and classifications techniques.
She has a degree in Environment and Resource Management from the University of Queensland which complements the GIS applications.
Precision Ag Technician - Joel Rauchle
A recent survey from Western Australia showed that the biggest constraint to farmers adopting PA is lack of connectivity between manufacturers' equipment. This is where Joel fits into the business. Joel can get almost anything to connect, and make it work; and with his farming background, plays a key role in on-farm application of PA technology. With Joel in the team, we can offer independent phone and field support to get your PA equipment running.
Precision Ag Agronomist - Brendan Torpy
Brendan chose to complete his student industry project with us on the economic and environmental benefits of variable rate nitrogen and lime application in cropping systems along with the use of satellite imagery (NDVI) as a tool for undertaking site-specific management.
Based out of Ballarat, Brendan will offer field-based PA support to our clients throughout Southern Australia. He is interested to learn more about precision irrigation technology and how this can be used in horticultural and other intensive enterprises.
"I look forward to working with farmers who are using PA technology along with those who are looking at starting out. I believe the scope for PA in Australian agriculture is huge and I am excited about being involved in the PA industry as it continues to grow and evolve."
New Zealand PA Specialist - James Powrie

He has applied sensing technologies, GPS guidance, farm mapping, GPS guided contouring and drainage to improve businesses around NZ. His interests are in controlling traffic to reduce farm fuel bills, and in enabling farmers to make more powerful on-farm decisions.
Farmers can create more profit and dramatically improve soil and water resources, often with simple applications of precision tools. James sees that new technologies offer a revolution for farming across all sectors. Most barriers to success are imaginary or easily handled. Talk to him about your goals and how technology can help you achieve them, faster.
Agronomy Specialist - Sam Davies
Sam runs a consulting business based on the Yorke Peninsula, South Australia. Key activities include agronomic consultancy, extension trials & demonstrations, international Recruitment (seasonal positions), presenting, and product development consultancy.
Sam spends about half his time in the field working with clients, and the other half developing a range of agricultural trial and recruitment businesses. He is passionate about ‘satellite farms’ and how we can use Precision Ag to advance agronomy.
GIS officer - Angelica Suarez
Angelica began her work at Universidad del Valle, in Cali-Colombia, as undergraduate student where she applied new methodologies and techniques to identified the influence of illumination over coffee’s quality and other projects based on remote sensing and GIS tools. After her studies, she worked at the International Center for Tropical Agriculture (CIAT) where she developed many GIS skills and combined them at an industry and research level.
She has been working as a researcher in the agricultural field and specialized on land administration (Cadastre) supported by her background in Geomatics.
Rowena (Ro) commenced working in the precision ag industry in 2000 where she spent six years working on GPS/GIS benchmarking & analysis programs for cotton growers wishing to convert years of GPS field data into useful and practical information for forecasting & budgeting. More recently Ro has been working for the horticultural industry as a Land & Water Field Officer. This role involved assisting producers in the uptake of good land & water practices through the incorporation of Farm Management Systems including GPS farm mapping & planning.
Ro has extensive experience in the analysis of crop inputs, soil, yield and quality outcomes, as well as a thorough & practical understanding of GIS/GPS equipment, programs & issues currently faced by Australian farmers.
Admin officer - Jo Edwards
Jo provides the administration support to the business. She has over 20 years of retail experience, having worked from the position of Junior Sales Assistant into a position of Manager. Years of sales, customer relations and the ability to work in, and lead a team of staff; also with European experience. She has excellent communication skills acquired via training and customer service work; complementing high level computer skills.



